Do not confuse Search Engine Marketing (SEO) with a comprehensive internet marketing strategy.

Block Services LLC is a boutique graphic design and web marketing firm focusing on specialty services such as search engine optimization (SEO), search engine marketing (SEM), and web design.  As an SEO firm or agency, our SEO services are particularly valuable as they assist our customers in building their brand presence and focusing on converting warm leads into buyers. We can assure you that our initial and ongoing search engine optimization (SEO) costs are at the lower end of the industry's SEO pricing scale.  Our SEO pricing is bound to be much more cost effective for your organization, especially when you combine the savings you can achieve by bundling more of your requirements under Block Services LLC.

Our Process Explained

In order to build your online presence, we need to follow a detailed and extensive process.  Starting with a website review and competitive analysis will help us to formulate the initial plan that will permeate our entire service to you.  We then go through a comprehensive optimization effort and link building campaign to help increase your relevance within generic searches.  Please see a more detailed description of each of our main focus areas. We won't

Initial Website Review
We will conduct a comprehensive website review to see what you are currently doing and how it is negatively and positively affecting your web presence. Through this review, we will begin to set up our internal strategy for getting your site up to speed and in line with your current sales and marketing objectives.

Hosting Resources
After reviewing your existing website and the resources it uses, we will formulate where you want your website "to be" and coordinate the proper hardware resources required.

Competitive Analysis
We will look at your competitors and how they rank in generic searches for related keyword terms. We can then examine their websites and determine what they are doing in order to rank higher than your site. This information feeds into our overall web strategy and gives us something from which we can establish goals and measure our effects.

Keyword Research and Analysis
We will identify the most relevant key word terms to your company and products. This is extremely important as targeting the wrong keywords can drastically reduce your relevant search traffic. We will work with your personnel to develop the initial key word list from which all of our SEO services will stem from.  These key word terms will be used extensively throughout our optimization and social media efforts.

In-Site Optimization
Usually when people hear the term Search Engine Optimization, it brings to mind this focus area. We will make your website search engine friendly and with clean code so that search engines can easily read through your site.  We work in areas such as site architecture, navigation, content and images, meta tags, URLs, keyword density, internal linking structure, dynamic sitemap creation, and much more.

Link Building and Social Media
This focus area is extremely important, not only for generic search engine placement, but for your overall web presence.  Each inbound link to your site represents a referral from another website stating that your website is relevant for the keyword terms that you are using to describe your pages.  The more relevant your site is (more inbound links), the higher your ranking will be for that specific key word term.

Site Submission
This usually entails submitting your website to multiple free and local directories and search engines.  We also give our clients the option to submit to paid directories for an additional fee, but usually don't offer until we have a good idea of where we are at with our initial effort.

Web Analytics and Site Uptime Tracking
Through the use of detailed reports, we can both track our performance. We will be able to track areas sch as visitor behavior, navigation paths, conversion rate, cost per lead, page ranking, link popularity, amount of traffic, where traffic is coming from, what key words searchers are using, and much more.  For specific promotions, we can track number of clicks, number of purchases, campaign ROI, etc.  All of this data can be used to further refine online marketing efforts, increase ROI, and improve our search engine optimization efforts.

Read more about our Active Print services and how they fit in with our Active Web Management